Why Name a Zero-Waste Store, "the Ditty Bag"?

hint: deep water sailors don't waste anything!

The advice I was given for coming up with a store name was this: choose a name that people are familiar with and can understand. Also, choose a name that makes it very clear what your business is all about. So I went with the Ditty Bag, a name that is neither familiar to people, understood only to a few, and in no way suggests what the business is about. Unless, of course, you know what a ditty bag is.